The Weekly Reframe: How to Find Your Life Purpose - Why Purpose Is a Choice, Not a Discovery

Supporting you to free your mind so you can live from your heart!

“This is the true joy in life: being used for a purpose, recognized by yourself as a mighty one. Being a force of nature, instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.”

— George Bernard Shaw

From Complaint to Purpose: A Personal Story of Spiritual Growth

I remember reading this quote several years ago and cringing inside. The cringe happened because I could see, very clearly, that for a long time, I was that person full of grievances, quietly - or not so quietly - complaining that the world wasn't making me happy.

Looking back now, after many trials, tribulations, and genuine spiritual growth, I can see that I didn't know any better then. My orientation toward life was completely different. I was walking around waiting for my purpose to fall into my lap, not realizing what Shaw points to so directly: purpose isn't something we wait for, it's something we choose. And we must recognize it, ourselves, as a mighty one.

Understanding Life Purpose: It Comes from Within

Purpose comes from the inside. We decide it.

Our purpose is whatever gives our life meaning. Wherever we decide our energy does the most good. That discernment is deeply personal, and it will look entirely different for each of us.

Why Your Brain Resists Clarity: The "I Don't Know" Protection Mechanism

The brain, however, doesn't always enjoy the discerning process or the clarity it brings. One of its default modes is vagueness, living in "I don't know." This is a protective mechanism. It's innocent. And it's also often untrue.

When we say "I don't know," we're often avoiding what we actually do know - because knowing requires us to take responsibility, make a choice, or acknowledge an uncomfortable truth.

The Question That Changes Everything: What Are You Pretending Not to Know?

One of the hardest and most liberating questions we can ask ourselves is:

What am I pretending not to know, and what has that been costing me?

Sit with it. See what arises.

This question cuts through the protective vagueness and invites radical honesty. When you ask yourself what you're pretending not to know, you might discover:

• That you already know what needs to change

• That you're avoiding a difficult conversation

• That you've been waiting for permission you don't actually need

• That your purpose has been quietly calling, but you've been too afraid to answer

Taking Action on What You Know: Moving Into 2026 with Clarity

So I'll leave you with this:

What are you willing to know, and take action on, in 2026?

This isn't about having all the answers. It's about being honest with yourself about what you already know, and being willing to act on it.

Step By Step,

Jessie

P.S. Ready to move from "I don't know" to clarity and aligned action?

If this question is quietly working on you, if something in you recognizes it's time for a deeper level of truth and alignment, I want to share that I currently have two openings in my private 1:1 coaching practice.

This is a brave, intentional container for listening more closely to yourself and giving attention and form to what's been nudging you to emerge. Respond to this email or book your free clarity call and we can explore whether this support is right for you.

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The Weekly Reframe: Understanding the Brain's Negativity Bias and the Neuroscience of Love